RAW DATA for Info-Graphic

RAW DATA

• As of 3 April 2012 almost 80,000 Leap Cards in circulation.  More than 2,000Cards being sold per week.

• Up to 3 April 2012, 2,444,954 journeys have been taken.

• A typical week sees over 200,000 journeys being completed using Leap.

• Total value topped up to end March 2012: €4.9 million.

• Total value used in travel to end March 2012: €4.2 million.

• Dublin Bus App receiving over 100,000 separate real-time information requests on a daily basis.

• More than 82,000 I-phone users and 35,000 android users have downloaded the Dublin Bus app so far.

• over 30,000 hits on Dublin Bus’s real time passenger information web-page a day.

• You can get a Leap Card from any of the 400 Leap Card Agents.

  

Using 2009 Data.

• 7600000 Visitors to Ireland in 2009
• 6400000 are foreign visitors
• GB 1600000
• USA 870000
• GER 300000
• FRA 213000
• ITA 190000

Favorite Destinations are - 1. Dublin

   2. South West Ireland

   3. West of Ireland.

   4. Shannon Region

   5. South East Ireland

Average Spending: Europeans -

• 34% Food & beverages
• 32% B& B
• 16% Shopping
• 8% Internal transport
• 4% Sightseeing & entertainment

Average Spending: USA -

• 31% Food & beverages
• 28% B& B
• 18% Shopping
• 10% Internal transport
• 6% Sightseeing & entertainment

Typical Vacationers to Ireland:

• 20% under 25 years

• 18% 25 - 34 years
• 17% 35 - 44 years
• 44% over 44 years

Travel Groups:

• 41% - Couples
• 24% - Individuals
• 18% - Families
• 17% - Other adult groups

Europeans :

46% on food/drink/internal transport & sight seeing & entertainment

30% in guesthouses/B&B’s/ Hostels & Hotels

USA:

47% on food/drink/internal transport & sight seeing & entertainment

59% in guesthouses/B&B’s/ Hostels & Hotels

Activities:

Top 10:

1. Dublin Zoo
2. Pheonix Park
3. St Auodens CHurch
4. Dublin Castle
5. Dublinia
6. Chester Beatty Library
7. National Museul
8. Trinity
9. Temple Bar
10. The Jeanie Johnston

Transport Methods:

1. Bus
2. Luas
3. Dart
4. Private/ Car hire